Subliminal Marketing and the War for Your Mind
June 6th, 2008
Was listening to a song by the Flobots earlier today, titled, appropriately, "There’s a War Going On For Your Mind". This band really gets it. Each day, we are bombarded with thousands of messages, each fighting for our attention, and, ultimately, our action. As a business owner and marketer, you have to start implementing a form of insurgent marketing- where you interrupt the constant messages and really make your prospects stop and take notice. Your goal is to create a message that is so compelling that your prospects HAVE to talk. They won’t be able to help it. You will have shifted their attention and mindset so completely (and so subliminally) that they will need to know more.
To be very effective at subliminal marketing, you must learn how to leverage the story, leverage the lyrics, and leverage the power of what Seth Godin calls "the rough edges"
If you learn how to implement it, subliminal marketing is extremely effective.
Entry Filed under: Business